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Experience LEGO come alive on!

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2014-02-07 13:41:12 -

Mumbai, 7th February, 2014: Being ordinary has never been so extraordinary! Kids on can now get an exclusive sneak-peak into the life of Emmet, the perfect ordinary LEGO mini-figure battling a case of mistaken identity and landing up with the mission to save the world. Partnering with the first ever full length theatrical LEGO adventure, users can now watch the exclusive LEGO movie trailer and win some awesome movie goodies by participating in the quiz at the Community Centre.
The fun does not end here! In addition to the trailer and quiz, the Game Den on gives its citizens a chance to get up close and personal with the characters from the movie by playing special LEGO games

like ‘Sinkhole where users have to help Emmet dodge never ending obstacles in a pit, solve the LEGO puzzle in ‘Submarine’ and join Batman in training in ‘Batman’s First Try among others like ‘Sig Fig ‘Brick Bust ‘Get Dressed and ‘Scramble
Mr. Harsh Wardhan Dave (Head – Experience and Brand at says “LEGO is an intrinsic part of every child’s life today. The announcement of the move onto the big screen has a created a lot of curiosity among kids wanting to see the LEGO bricks come alive. Moreover Emmet and his friends are new to the animation scenario and this partnership will allow our users to engage with the characters and understand the perils that Emmet goes through in the series. We are confident that the addition of Emmet on our platform will add value to the brand and will be a welcome change for the users
The team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the LEGO movie was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.

Notes for the Editor
About is an ever evolving online ecosystem for kids where they can live, express and play. It is the only platform dedicatedly designed for kids of the age group of 6 to 12, globally where kids can consume popular content from national as well as international kids’ brands. Each user requires parental approval before joining the same. has also partnered with some of the most fascinating kids networks like Cartoon Network, National Geographic, Jeff Corwin Connect, Sentosa, Game Den and the ever popular Chhota Bheem, bringing a new exciting element to look forward to each day.
About ‘The LEGO Movie
The LEGO® Movie is the first-ever, full-length theatrical LEGO® adventure, from Warner Bros. Pictures and Village Roadshow Pictures, it opens in theaters beginning February 7, 2014.
Directed by Phil Lord & Christopher Miller 21 Jump Street “Cloudy with a Chance of Meatballs, it stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman.

Tripti Chetnani
Phone: 02025441146

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