Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Business

Expect More Rx to OTC Switches: Kalorama Information Reports


Print article Print article
© Marketwire 2013
2013-01-22 18:52:57 -

NEW YORK, NY -- (Marketwire) -- 01/22/13 -- A new report says that Rx to OTC switches continue to be a popular tactic with pharmaceutical marketers and new OTC drugs could be classified in coming years. Kalorama Information, a healthcare market research publisher, said that switches help reach new consumers in the U.S. and abroad. There is a $7.6 billion U.S. market for products with switched ingredients, according to Kalorama Information's latest report on pharmaceutical products switched from prescription to non-prescription, "The Market for Rx To OTC Switches."





Over-the-counter (OTC), drugs are drugs that an individual may purchase without a prescription. By definition, the FDA has found them to be safe for use without medical supervision. Drugs often included in OTC segments are pain relievers, cough and cold remedies, sleeping aids, antifungals, and other products approved for use as a self-medication product. Historically, patients depended only on health-care professionals to diagnose a condition and prescribe a prescription drug for treatment, but now patients have become more involved in health-care issues and now have taken some medical treatment into their own hands. This has provided an opportunity for pharmaceutical companies to invest in research and development of over-the-counter (OTC) drugs.



"Aging baby boomers, many of which are taking greater interest in their health, have created a growing Rx to OTC industry in the United States," said Melissa Elder, author of the report. "We think Rx to OTC switch products will continue to grow as more products in various pharmaceutical categories near patent expiration. The prescription products of today are potential candidates after standing the test of time as a prescription product."



Kalorama said the market for products with switched ingredients has increased by 3.5% from 2007's $6.4 billion. The allergy segment contributed the most to growth due to the switch of Zyrtec in 2007 and Allegra in 2011. Additionally, sales for Claritin remained strong. The gastrointestinal and 'other' product categories also saw fast revenue growth.



There are some prescription products that are just not suitable for use without the supervision of a doctor (i.e. products that require blood pressure monitoring). However, with the FDA's early 2012 announcement for encouraging switches, we may see another surge in approvals if requests are filed.



The report "The Market for Rx To OTC Switches" profiles key companies in the pharmaceutical industry who are engaged in Rx to OTC switches. It also details revenues for switched products, breakouts for overall pharmaceutical segment markets, trends in the industry, status of future switches and more. Information on the report can be obtained at Kalorama Information's website at http://www.kaloramainformation.com/Rx-OTC-Switches-7298647/ : www.kaloramainformation.com/Rx-OTC-Switches-7298647/



About Kalorama Information
Kalorama Information, a division of MarketResearch.com, supplies the latest in independent medical market research : www.kaloramainformation.com/ in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter : www.twitter.com/KaloramaInfo , LinkedIn : www.linkedin.com/groups?gid=2177845&trk=hb_side_g and our blog : www.kaloramakeypoint.blogspot.com/ .



Add to Digg : digg.com/submit?phase=2&url= www2.marketwire.com/mw/release_html_b1?release_id=977030 Bookmark with del.icio.us : del.icio.us/post?v=4&noui&jump=close&url= www2.marketwire.com/mw/release_html_b1?release_id=977030 Add to Newsvine : www.newsvine.com/_tools/seed&save?u= www2.marketwire.com/mw/release_html_b1?release_id=977030




Contact:
Bruce Carlson
Email Contact : www2.marketwire.com/mw/emailprcntct?id=8E53EF679659DC39
www.KaloramaInformation.com : www.kaloramainformation.com/

237 W. 35th Street
New York, NY 10001

212.807.2622 t
240.747.3004 f



Press Information:




Contact Person:


Disclaimer: (c) 2014 Market Wire. All of the press releases contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Market Wire's, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. All reproduction, other than for an individual user's personal reference, is prohibited without prior written permission.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com | BidVertiser