2009-11-11 15:47:08 -
Everyday Health, the leading online health information property with more than 29 million unique users per month, announced today a strategic partnership with WebVet.com, a provider of pet health and wellness information for consumers. The addition of WebVet to the Everyday Health portfolio of sites demonstrates Everyday Health’s continuing commitment to meet all consumers’ needs.
”Pet health is becoming a very
popular category with our audience as well as our advertisers,” said Marjorie Martin, SVP and GM of Everyday Health. “We decided to seek a pet health information resource that shared our vision of providing high quality health information to meet all of our users’ physical and emotional needs. WebVet—with its ‘vet reviewed’ content and its innovative focus on social media integration—was a natural fit from the beginning.”
WebVet’s ‘whole-pet’ philosophy represents a redefinition of how pet owners approach the care of their animals by providing pet health information that ranges from medical abstracts and general wellness advice, to original lifestyle and human interest stories. WebVet partners with the pet care industry’s most recognized and trusted organizations, including: American Animal Hospital Association (AAHA), Cat Fancier’s Association (CFA), AKC Companion Animal Recovery, AKC Canine Health Foundation, Pfizer Animal Health, WINN Feline Foundation and Zoological Education Network, among others. In addition, WebVet features original content by award-winning and highly accomplished writers, all of which is reviewed annually by some of the nation’s most respected veterinarians.
“We were thrilled when Everyday Health approached us about a partnership,” said Hope Schultz, President and Editor-in-Chief of WebVet.com. “Not only does it provide us with the opportunity to work with the leader in the online human health sector, but it does so at a time when issues surrounding the relationship between human and animal health are top of mind for everyone.”
Everyday Health will feature WebVet’s content in a new Pet Health :
center on EverydayHealth.com :
.
Everyday Health will also support WebVet’s online advertising and marketing efforts.
About Everyday Health
Everyday Health :
, is the leading online health destination with 29 million unique users per month across 25 sites. As health happens daily — minute by minute, step by step —Everyday Health is always there to inspire users' goals and support their progress. We provide the expert guidance and daily tools they need to make the best health choices, actively manage their conditions and live healthier lives every day. Everyday Health was founded by CEO, Ben Wolin :
, and President, Mike Keriakos :
.
About WebVet.com
WebVet® is the most comprehensive and credible online resource for pet health and wellness information and education. It is the first Web site dedicated to the whole-pet approach, which emphasizes both the emotional and physical needs of pets. All content on WebVet is veterinarian-approved and updated on an annual basis. WebVet, LLC is headquartered in New York City. Visit
www.webvet.com :
for more information.
Edelman for Everyday HealthSam Johnston, 212-819-4863
Sam.johnston@edelman.com : mailto:Sam.johnston@edelman.com
