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Eurosport Extends Bundesliga Partnership in Nordics, Central & Eastern Europe until 2017


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© Business Wire 2013
2013-12-04 13:18:03 -

Eurosport and DFL Sports Enterprises GmbH have extended their long-standing partnership for two additional seasons: 2015-2016 and 2016-2017.

The deal renews Eurosport's exclusive live TV and digital rights, including sub-licensing rights, for all matches of Bundesliga and Bundesliga 2 in 22 territories* in the Nordic, Central and Eastern European region.

The 22 territories are: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Norway, Poland, Romania, Serbia, Slovakia, Slovenia and Sweden.

Eurosport has firmly established itself among fans as the channel for premium Bundesliga football action. Eurosport 2 coverage includes five LIVE Bundesliga matches per weekend, a weekly highlights programme, dedicated magazine shows and expert insight from top consultants.

All LIVE

Bundesliga action is available in the licensed territories on the Eurosport Player, the group's online subscriber simulcast service for mobile, PC, tablet and connected TV users.

Eurosport 2 started broadcasting the German Leagues in 2009 and further extended its initial agreement with DFL Sports Enterprises, the commercial arm of the DFL, in 2011.

Launched in 2005, Eurosport 2 continues to be one of Europe’s fastest growing pay TV channels reaching 66 million homes in 18 languages across 51 countries and features over 2000 hours of LIVE sporting action per year.



Eurosport CEO Jean-Thierry Augustin said: “Eurosport has played a key role in broadening the fan base for the Bundesliga beyond the German market and this is can be attributed to the depth of our coverage and the success of the teams within the League over that period. Eurosport is proud to further extend our relationship for two additional seasons and to offer this premium content to subscribers in the 22 countries.”

Jörg Daubitzer, Managing Director of DFL Sports Enterprises said.

“We recognize the value of our partnership with Eurosport, with whom we have forged a long-standing partnership based on mutual appreciation and stability. Bundesliga fans in Northern, Central and Eastern Europe have been served extremely well by Eurosport, and over the past four years have seen considerable advances in terms of both volume and quality of coverage. This new agreement complements Bundesliga’s growth strategy and reflects the positive development the Bundesliga has enjoyed over the last several years.

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EurosportMatt Horler, +33 1 40 93 81 42 mhorler@eurosport.com : mailto:mhorler@eurosport.com


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