2013-10-16 23:32:56 - Bunny Bumpkin Maternity Nursing & Baby think UK online traders need to look to Europe for real growth and its no good hoping everyone will be searching for your products in english.
Online shopping is big business in the UK. Amazon UKs sales are in the billions and many independent traders selling through Amazon and fellow online giant ebay are seeing rapid growth. Amazon and ebay provide a ready made market place for independent traders to sell to. But as more and more companies jump on the online marketplace bandwagon it is easy for the slice of the pie to get smaller and smaller for each independent trader.
One independent trader that is seeing continued growth is Bunny Bumpkin. Operating in a niche but very competitive market (maternity,nursing and baby clothes and products), Bunny Bumpkin has seen continued growth since starting out in 2010.
Owner Crysta Burridge puts Bunnys' success down to always staying
one step ahead of the competition. As soon as we see a new product come onto the market that we think our customers will like, we add it to our portfolio. As Alan Sugar would say, we are able to smell what sells, and make sure we have enough stock to keep up with the demand.
"We are also always looking for new markets and have recently increased our focus on the European market. We have been shipping to Europe through our website for some time but now we are focusing on the ready made marketplaces like Amazon and Ebay which have the potential for much bigger sales."
Bunny Bumpkin is already a top rated Silver Seller on ebay UK and well established on Amazon UK, and Crysta states that their aim is to reach a similar status in Germany which she sees as a big and exciting market. But they don't take success for granted. "We know that we will have to learn about what the European customers like. We also recognise a need to sell in the native language" says Crysta. "We noticed that although quite a few of our competitors are selling in Europe, most of them are selling in English or using free online translation tools. While these online translations may look attractive, what people don't realise is that sometimes their output is riddled with errors.There is no substitute for human translation". In this area Bunny Bumpkin are fortunate, having both French and German speakers in the company.
British online traders are lucky that english is widely spoken in so many countries, but given the choice, most people inevitably prefer to buy in the own language.
Bunny Bumpkins sales have increased four fold in the last 12 months and they strongly believe that they can achieve even more rapid growth as they enter the european market.
Most of the large high street UK retailers already have a significant presence in Europe and it will be interesting to see if this small but rapidly growing online independent trader can get a slice of the European pie.