2009-07-02 12:02:05 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report providing statistics for Europe’s key mobile markets, including an assessment of emerging technologies and consumer trends.

According to the report “2008 European - Mobile Voice Market Edition 5” available at www.reportbuyer.com/go/BUD00239 consumers have benefited from regulated roaming and interconnection tariffs and from competitive pricing pressure from numerous Mobile Virtual Network Operators (MVNO) and resellers. Operators have responded to lower voice and data revenue by encouraging consumer use of mobile data. Some mobile applications have failed to

take off, though music downloads, location-based services and a range of other services such as mobile banking will provide increasing promise in coming years.

Mobile broadband will have continued phenomenal growth in 2009, and by 2010 its fuller potential will show as the first networks based on LTE technology become commercial. The extraordinary growth in Europe’s 3G subscriber base will continue in coming years as consumers take advantage of faster networks and flat-rate charging models.

The UK’s mobile market is served by five major providers which have all launched 3G services, as well as by a growing number of low-cost MVNOs. The market is characterised by new developments in advanced data services such as mobile TV, the bundling of mobile as a quad-play service, and regulatory controls on charges and fees. Mobile penetration approached 130% by early 2009, yet subscriber growth remains strong as consumers adopt additional SIMs as well as business-oriented devices such as the BlackBerry and iPhone. Fierce competition has forced operators to concentrate on packaging service bundles and line service promotions, and explore applications such as mobile searching and advertising facilities. ARPU has been relatively stable for all operators, with growing mobile data use offsetting lower voice, interconnection and roaming tariffs.
The report “2008 European - Mobile Voice Market Edition 5” is available from Report Buyer at: www.reportbuyer.com/telecoms/mobile/2008_european_mobile_voice_m ..

Report Buyer product ID: BUD00239

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