2012-10-04 17:31:57 -
Organisers of the European Festival of Creativity, Eurobest, have today announced the impressive line-up of distinguished jury presidents, who, along with Sir John Hegarty, will lead ten juries in the award's 25th year.
The Outdoor and Radio juries will be led by Olivier Altmann, Chief Creative Officer of Publicis France. During his career Olivier has worked on some of the world's most iconic brands, including BMW, McDonald's, Michelin, Wonderbra, Club Med, Nestle, Orange and Renault and has won numerous awards along the way including two Eurobest Grands Prix.
He worked at FCB and BDDP (now TBWA) before launching his own agency in 1998, BDDP&Fils. Six years later he joined Publicis Conseil, the largest advertising agency in France. Under his creative
leadership the Paris flagship agency has been named Advertising Agency of the Year (2008, 2009) and Creative Agency of the Year (2008, 2011). In 2011, Publicis Conseil was ranked as the number one advertising agency in France by both the Gunn Report and The Big Won Creative Rankings and Olivier was ranked the fourth best chief creative officer in the world. During his leadership as Worldwide Chief Creative Officer the network more than doubled its Cannes Lions wins.
About his position on the Eurobest jury Olivier Altmann says, "I'm very honored to be part of this special 25th birthday of the Eurobest award show. Even more knowing that Sir John Hegarty, an advertising legend and well respected friend, will lead us along the way. Outdoor is probably one the most exciting places for innovative ideas at the moment, as it combines real events with digital. Regarding radio, it is one of the few mediums that has resisted the European recession quite well, so I'm curious to hear if some brands have bet on creativity to grow in this tough environment."
The newly-launched Branded Content & Entertainment category will see Dean Baker, Managing Director of JWT Entertainment, leading the jury. In a career spanning 15 years, Dean began at various production companies and advertising agencies in London, New York and Los Angeles, where he produced commercials for many of the world's leading brands. By founding JWT Entertainment, Dean is striving to make JWT a world leader in branded content and hopes to drive advertising deeper into the content creation process.
This year's Film Craft jury will have Karim Bartoletti, Partner and Executive Producer at Filmmaster Productions, at the helm. After starting out at DDB/Chicago where he produced campaigns for clients including Budweiser, Energizer, Exxon/Mobil and McDonald's, he joined Y&R Chicago, where he became the youngest Head of Production in the USA at the time. After 12 years in the USA Karim moved back to Italy where he became Partner of Filmmaster Productions and has produced campaigns such as 'Underwater World', the most awarded spot in Italian history. He has successfully helped develop Filmmaster Productions into an international content production company.
World-renowned advertising and public relations executive Lord Tim Bell will preside over the PR jury. Helping to found Saatchi & Saatchi in 1970, he went on to set up Lowe Bell Communications before becoming Chairman of Chime Communications in 1994. Often cited as a founder of the modern PR industry, Lord Bell was instrumental in the Conservative Party election campaigns. Commenting on his appointment, Lord Bell says, "Ideas that capture the imagination are what makes the difference."
2012's Interactive and Mobile jury president will be Rei Inamoto, Chief Creative Officer/VP of AKQA. Since joining AKQA in 2004, Rei has been responsible for delivering creative solutions for clients including Google, Nike, Xbox and Verizon Wireless. He has been instrumental in bringing the company the highest recognitions including multiple Agency of the Year accolades from various industry publications and achieving a world-first in 2011 by earning the honour simultaneously on both sides of the Atlantic from Adweek and Campaign. Rei is a Board Member of the Art Director's Club and a frequent chair and judge for the industry's top awards.
Jean-Remy von Matt, Chief Creative Officer and Founder of Jung von Matt, will head up this year's Direct and Promo & Activation jury. Founding Jung von Matt with his partner Holger Jung in 1991, the agency now has a headcount of over 1,000 and has offices in eight countries. Ranked among the top-three worldwide independent agencies at Cannes Lions for the last three years, Jung von Matt has also consistently hit the German ADC's top three and has been ranked first 12 times since 1994. On his role as president, Jean-Remy von Matt says, "Independent of the chosen medium, a great idea is like the Trojan horse: its attractive outward appearance reaches out to people but its core principle is to win them over."
Chris Moody, Creative Director at Wolff Olins, has been appointed president of the Design jury. Chris focuses on helping global brands make a positive impact in the world, believing that the best brands are built from a collaboration of design, strategy, technology and industry experts. During his time at Wolff Olins he has worked with a broad client base including Royal Mail, ING, Historic Royal Palaces, Sony Ericsson, Skype and PwC, for whom he created their award-winning moving identity system.
Nigel Sharrocks, Chief Executive Officer of Aegis Media Global Brands, will head up the Media jury. Prior to his position at Aegis, Nigel held a number of European regional roles including the head of the UK movie division at Warner Bros Pictures UK, Managing Director of Grey Advertising and Chairman of Mediacom; a company which Nigel launched in the early 1990s. With a career spanning 20 years, he joined Aegis in 2011 where his responsibilities include Aegis global networks, Carat and Vizeum.
Commenting on the appointment of the jury presidents, Philip Thomas, CEO of Lions Festivals, says, "We're really proud that in our 25th year we can bring together such an exceptional collective of jury presidents. It is testament to the importance of the awards in Europe that such talented and highly respected individuals are coming to Lisbon to lead over 90 jury members in honouring and awarding the outstanding pieces of creative communications that are coming from across Europe."
Eurobest will take place from 28-30 November in Lisbon, Portugal. Further information on the jury presidents as well as details of how to enter and attend as a delegate can be found at www.eurobest.com.
About Eurobest - The European Festival of Creativity
Launched in 1988, Eurobest is Europe's leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated, Branded Content & Entertainment, and Mobile advertising. Since 2008, the awards, which are judged by Europe's top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com.
Source: Eurobest - The European Festival of Creativity
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