2008-05-20 22:44:45 -

www.yournbadestination.com - The "NBA on ESPN RV Tour," a mobile marketing promotion for ABC and ESPN's NBA coverage, is continuing its cross-country journey into the postseason. The RV, in which ESPN personalities "travel" to games in ESPN's NBA on-air promotions, will be on-site at the Eastern Conference Finals and NBA Finals (beginning with Game 1, Tuesday night in Boston), which

will air exclusively on ABC and ESPN.

Executed by rEvolution, a Chicago-based sports marketing and media agency, the NBA on ESPN RV Tour started its trip in January as an integrated marketing effort to promote ESPN and ABC's expanded NBA television coverage, which aired games on Wednesdays, Fridays and Sundays throughout the '07-'08 season. In all, the RV has crisscrossed its way across the country this season, making more than 20 different stops, from LA to Chicago to Boston.

"The NBA on ESPN RV tour has allowed us to truly connect with fans both online and on site at the games," said Jeffrey Gonyo, Senior Director, Marketing, ESPN. "Our television audience for this season was the largest we've seen since we re-acquired the NBA prior to the '02-03 season and we hope to ride that wave of momentum through The Finals."

NBA fans will have the opportunity to tour the RV, parked in a prominent location of the hosting arena, as well as participate in activities such as a free throw and "knock-out" contest, photo stations, and interactive trivia kiosks. ESPN-NBA branded premiums, such as mini-basketballs, t-shirts, and headbands will also be given away at the RV.

Fans can track the RV's progress online and view photos and videos of tour stops at www.yournbadestination.com.

rEvolution
Dan Lobring
(312) 529-5833
dlobring@revolutionworld.com