2014-04-16 19:25:13 - EPMG adopts Salesforce.com’s 1/1/1 Corporate Philanthropy Model to support the organization and its mission to serve the community
SAN DIEGO – April 15, 2014 – EPMG, the nation’s leading multicultural media partner, announced today that the company will be partnering with The Boys and Girls Clubs of Greater San Diego for one year, implementing Salesforce.com’s 1/1/1 Corporate Philanthropy Model. The idea behind Salesforce.com’s 1/1/1 model is to invest the power of a company’s resources, including expertise, time and financial contribution, to benefit the community and encourage charitable spending. Using the 1/1/1 model, EPMG will give back 1% of its time, 1% of corporate resources and 1% in monetary donation.
Services that EPMG will assist The Boys and Girls Clubs with will include:
• Using its digital expertise to create awareness for upcoming signature events
• Volunteering time to participate in
various engagement activities
• Contributing financially to support vital programs
“Assisting the communities where we live and work is at the core of our company’s values,” said Trevor Hansen, CEO, EPMG. “Through adoption of Saleforce.com’s 1/1/1 model, we will be able to effectively support a demographic of over 25,000 youth that The Boys and Girls Clubs of Greater San Diego reach each year. We are looking forward to the future success for the community that this new partnership holds.”
The Boys and Girls Clubs of Greater San Diego has been serving children ages 5-18 years old for 71 years, providing them with a safe, affordable and fun environment. Through its quality youth programs that harness academic success, character development and healthy lifestyles, the organization continues to change the lives of the community’s youth.
"We are proud to have EPMG join our family of corporate partners. The synergy between the organizations has been tremendous,” said Tesha Young, director of strategic partnerships, Boys & Girls Clubs of Greater San Diego. "Our partnership with EPMG has grown into a wonderful relationship that benefits everyone. We are looking forward to the impact that EPMG will have on our members.”
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.
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