2008-06-03 23:38:26 -
- Epic Advertising, the New York-based online performance marketing company, today announced the official appointment of Bill Softky as Chief Algorithm Officer. Softky is based in Epic Advertising's San Francisco office.
In this position, Softky is responsible for managing, designing and prototyping the company's ad-serving and retargeting optimization algorithms and architecture. Additionally, his scientific training is helping him to
unify many of Epic's disparate business-information streams--such as automated margin-maximization, search engine auto-bidding, real-time fraud and compliance detection, and transparent database optics--into a single coherent, corporate-wide platform.
Already during his tenure at Epic Advertising, Softky conceived the company's recently announced patent-pending statistical metric, Performance CPM (pCPM), which measures "induced visits" and its impact on measuring marketing campaigns. pCPM serves to benchmark online ad campaigns and has shown to increase campaign value by up to 60 percent.
Prior to Epic Advertising, Softky held the position of Principal Investigator at Redwood Neuroscience Institute where he created and implemented architecture for a brain-like hierarchical/predictive processing network. His scientific reputation encompassed groundbreaking work on neural statistics, a field containing key insights for online click-traffic and optimization. His technology accomplishments also include inventing and managing a key innovation in Microsoft's PreFix automatic debugging technology, which nearly eliminated system crashes in Windows 2000 & XP.
"Even beyond the successful release of our new patent-pending measurement, pCPM, Bill has proven to be a valuable member of the Epic Advertising team," says Don Mathis, President of Epic Advertising. "His unique position at our company showcases our commitment to innovation in online advertising, as it is a one-of-a-kind role that Bill fills. He truly represents our inimitable industry position as a mature company that constantly innovates, always marrying art and science."
Softky has a Ph.D. in Theoretical Physics from the California Institute of Technology in Pasadena and a BS in Physics (with Honors, Phi Beta Kappa) from Haverford College, Haverford, Pennsylvania.
About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Search division, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.
Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology. The company leverages a network of tens of thousands of publishers to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.
Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.
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