LUCAS SUES ‘JEDI’ MIND CONTROL COMPANY
GEORGE LUCAS has filed a multi-million dollar lawsuit against a technolog y company for allegedly hijacking a STAR WARS reference to market ‘mind c ontrol’ products.
Lawyers representing the sci-fi franchise’s creator fired off a cease-a nd-desist letter to bosses at Jedi Mind Inc in May last year (09), demand ing they stop using the name of Star Wars’ famous mystical space age knig hts.
The head of the company, which makes futuristic computer headsets which use brain waves to run software applications, allegedly agreed to phase out the Jedi Mind trademarks but representatives for the movie giant’s Lu casFilm company claim the demand was not met, even after another legal le tter several months later.
Lucas’ attorneys have now filed a $5 million (=C2=A33.3 million) tradem ark lawsuit against the firm, alleging the name will cause confusion in t he marketplace and harm LucasFilm’s business and reputation, according to the Hollywood Reporter.
The lawsuit claims ownership of "all characteristics associated with th e Jedi knights not memorialised in a registered trademark, including Jedi robes, the lightsabre weapon, the power to levitate objects, a telepathi c oneness with other Jedi and the universe, and the ability to shoot ener gy beams called ‘force lightning’ from the fingertips".
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
