SHAWTY LO SNUBS SNAP MUSIC, CHANGES LABEL NAME
Hip-hop star SHAWTY LO has changed the name of his record label D4L to di stance himself from snap rap music - because he wants to be taken more se riously.
The Atlanta, Georgia-based MC founded D4L Records with rappers Fabo, St untman and Mook B. in 2003, and formed hip-hop group D4L.
The Laffy Taffy hitmakers became part of the snap music trend in 2006 - a dance-centric subgenre of hip-hop - but Lo refuses to embrace the move ment and is fighting off the stigma by rebranding the label to be taken m ore seriously as an artist and executive.
He tells MTV News, "That’s my brand, that’s where I started from. But I ‘m officially switching my label to 2610: BHF. ‘BHF’ meaning Bowens Home (housing project) family. 2610 is (the address) where we started from, D4 L.
"I just want a fresh look. I feel like I got a whole new movement. And I feel the D4L got a curse on it. People think it’s the dancing, the snap (music). I just wanna get a whole new look… I want a whole new look on everything I got going."
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