ANISTON EXPLAINS FRAGRANCE NAME CHANGE
JENNIFER ANISTON has explained why she changed the name of her new perfum e just days before its launch - she discovered a fragrance with a similar title was already on sale.
The former Friends actress spent months deliberating over the name of h er debut scent and finally settled on calling it Lolavie, which means ‘la ughing at life’.
But as the launch date approached, marketing bosses realised the name w as too similar to a fragrance by fashion designer Marc Jacobs, called Lol a.
Speaking at the launch of the scent in London on Wednesday (21Jul10), A niston admits it was too late to rebrand the perfume with a different nam e, so she decided to call it simply ‘Jennifer Aniston’.
She tells Reuters, "It turned out as we were getting close to the launc h, there was something out there that was very similar and it was just go ing to get very confusing in the marketplace. And at such a late hour, I didn’t want to postpone the launch so the only thing we could really clea r was my name." Aniston recently told Women’s Wear Daily magazine why she picked Lolavi e: "It’s a long story and honestly it’s too personal to tell, but it has a special significance."
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