WILLIAMS TO PROMOTE TEXTILES FIRM
Hip-hop star PHARRELL WILLIAMS is to become the face of a New York textile firm - after he was inspired to invest in the environment-friendly fabric company.
The N.E.R.D singer/rapper has poured money into Bionic Yarn, a company that only uses environmentally sustainable fabrics.
And Williams is now set to become an ambassador and spokesperson for the brand, which makes clothing from recyclable bottles.
The star will also use the material in his own clothing lines, Billionaire Boys Club and Ice Cream.
Williams says, "I’m so interested with the technology behind this. I am also very concerned with the environment and want to make a conscious effort to make it better.
"Our goal is to be the go-to fabric supplier. We want to provide quality fabrics that also happen to be sustainable. We want to do everything from high-end luggage, to high-end denim, to university caps and gowns, to Parks Department uniforms. It’s a plus that the fabric brings environmentalism to a whole new level."
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
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