OSCARS BOSSES OVERTURN MOVIE AD BAN
Movie ads will be shown during the 2009 Oscars telecast for the first time after Academy Awards bosses voted to overturn a 50-year-old ban.
Officials at the Academy of Motion Picture Arts and Sciences have opted to lift its longtime ban on running commercials for movies during the Oscars to help boost revenue from the annual prizegiving.
Academy President Sid Ganis tells the Los Angeles Times newspaper, "The revenue from the show fuels our programs all over the world. The academy generates more than $65 million a year in TV license fee revenue… and that’s a lot of dough, and it’s very important to us.
"Since the show is a celebration of movies, why not let upcoming movies represent themselves in a way that is intelligent and smart and not offensive to anyone?"
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
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