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JAMES BOND star DANIEL CRAIG is to become the face of soft drink Coke Zero in a major sponsorship tie-in with the 007 franchise.
The drink - dubbed Bloke Coke as it is aimed at men - will be renamed Coca-Cola Zero Zero Seven for the duration of the marketing campaign and will be sold in limited edition black bottles.
The $9 million (£5.5 million) promotion will tie in with the release of new Bond movie Quantum of Solace next month (Oct08).

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