LIL JON LAUNCHES WINE COMPANY
Rapper LIL JON has invested in his own drinks company selling California-produced wine.
The Crunk Juice star - real name Jonathan Smith - started producing a small selection of beverages for parties but the drinks were so popular, he decided to launch the business properly.
The 36-year-old acknowledges he is no wine connoisseur but is confident his wine label will be a success.
He says, "We were just going to do some private label stuff (for parties) and we did it, and people was like, ‘Hey, it’s pretty nice.’ "I’m not no ‘drink wine every day’ kind of dude. I’m not like an expert, so don’t ask me no questions … I just like the taste.
"The wine is more nature: I wanted to not just have a direct connection, but make it just a little bit more upscale than regular Lil Jon. This is not no ghetto (alcoholic beverage) Boone’s Farm; this is some real wine." This is not the first time the star has explored the drinks market - Lil Jon launched Crunk!!! Energy Drink in 2005, named after the rap style he made famous.
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
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