SARAH JESSICA PARKER WANTED AFFORDABLE FASHION LINE
SARAH JESSICA PARKER chose to launch her clothing line with U.S. discount store Steve & Barry’s - because she wanted to make her fashion affordable.
Although Parker was inundated with offers to design clothes for exclusive labels, but she wanted to ensure her fashion line wasn’t just going to be overpriced.
She says, "Because of the close proximity I had with great designers during Sex And The City, I understood what it took to be a real designer… I don’t have the necessary skills. Give the money to Narciso Rodriguez or someone!" And - having grown up with eight siblings all forced to wear hand-me-downs she wanted everyone to be able to afford her clothes.
Parker adds, "It was a very different idea - the concept that quality shouldn’t be a privilege and fashion shouldn’t be a luxury."
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