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BEYONCE KNOWLES’ father MATHEW has invested in a line of children’s toys with an urban theme.
The Music World Entertainment founder teamed up with Planet Toys to create a hip-hop inspired toy line, called Baby Jamz - because there are no children’s toys that reflect urban society.
He says, "There is a real opportunity for us to make a benchmark here." The brand - which will be fronted by Beyonce’s nephew Juelz - will be supported by a hip-hop CD series.

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