DISNEY TO MAKE FIRST CHINESE-LANGUAGE MOVIE
Movie giant Disney is set to make its first Chinese-language movie - about an enchanted vegetable.
The studio is teaming up with the China Film Group (CFG) to bring The Magic Gourd to the big screen.
The movie - a mix of live action and animation - is based on the book by late author Zhang Tianyi, and tells the story of a young boy who discovers a gourd (Chinese vegetable) that grants him wishes.
The project marks a significant strategy change in the way Disney markets its products in China, choosing to collaborate with the state-run CFG instead of flooding the market with their existing works.
Announcing the project yesterday (16May07), Stanley Cheung, the managing director of Disney China, said the company "respects and appreciates the deep-rooted, rich Chinese local culture", and will aim to reflect that in The Magic Gourd.
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
Related News: