CIARA SIGNS FOR JAY-Z LABEL
Grammy Award-winning singer CIARA has become the new face of JAY-Z’s Rocawear line for women.
The new campaign, titled I Will Not Lose, will feature testimonials by individuals who have overcome various hardships - including a speech by Amy Steele, editor of the Virginia Tech’s college newspaper.
The 21-year-old star celebrated the deal with an intimate dinner with the hip-hop mogul and rapper Young Jeezy in New York City last night (16May07).
She tells US Magazine. "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign." The advertising campaign will be launched later this year (07).
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
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