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The star – who recently won two Grammys and a BRIT award – confessed he no longer takes the accolades seriously. Justin told Britain’s GQ magazine: "I used to care about those awards and trophies - maybe when I was younger. Come on, it’s all a load of bulls**t, right?" Justin performed at this year’s Grammy Awards but now says he regrets his decision.
He said: "I view the Grammys the same way I as I see my deal with McDonald’s. I regret the McDonald’s deal. I don’t regret doing the Grammys entirely but I wish I hadn’t put so much of myself into it. "It’s kind of interesting. Just like the McDonald’s deal, whose market share went up 25 per cent when I walked into those offices and changed their image. When I did the Grammys, the viewing figures went up by 25 per cent. Funny, isn’t it?"

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