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Music mogul SIMON COWELL is launching a Europe-wide talent search for the next pop superstar, in a Eurovision Song Contest style competition.
Cowell is currently in talks to produce a continental version of his British TV show THE X FACTOR, which could see the talent search broadcasted across Europe simultaneously.
An insider says, "To use a football (soccer) analogy, we are currently the Premiership and it would be the European Champions League.
"All countries would compete in their competitions at the same time. Then all the winners would fight it out to become champions of Europe.
"This would be the biggest prize in TV history and 100 million would watch the final."

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