JAY-Z SIGNS UP AS BUDWEISER SPOKESMAN
Rapper JAY-Z is back on the beer after signing up as the new cobrand director for Budweiser Select.
The rap mogul is no stranger to beer merchandising, having previously promoted the Heineken brand in TV and print ads.
In a statement released by bosses at Budweiser’s parent company Anheuser Busch, Jay-Z will "participate in Budweiser Select planning sessions to provide his unique spin, thoughts and insights on various brand programs." He’ll also appear in Budweiser Select television ad campaigns, radio spots and will also appear at "several high-profile events." His first TV ads for the beer, featuring clips from his new video SHOW ME WHAT YOU GOT, debuted on US TV on Tuesday night (17OCT06).
It’s a busy time for Jay-Z - as well as coming out of retirement to stage a chart comeback, the rapper is also touring the world, headlining an awareness campaign about Africa’s lack of water supplies and acting as president of rap label Def Jam.
Movie & Entertainment News provided by World Entertainment News Network (www.wenn.com)
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