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DAVID HASSELHOFF has launched his own clothing line after coming to the realisation he’s "as popular as Elvis".
The former BAYWATCH heart-throb insists he’s constantly hounded by fans, who even sport signature T-shirt ‘Don’t Hassel The Hoff’.
Now he’s keen to cash in on the fashion trend with his own surfing line under the label Malibu Dave.
He says, "It’s just going to be supercool, laid back surfing gear. Everywhere I go, there are all these guys, like 400 guys, wearing the ‘Don’t Hassel The Hoff’ shirt.
"There are guys who turn up dressed like me. It’s a bit weird. I’m like Elvis, only alive.
"Although just between you and me, Elvis is alive. He’s living at my home."

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