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JUSTIN TIMBERLAKE is hoping to revive legendary Memphis, Tennessee soul studio Stax after making a deal with label bosses to help turn his pal MATT MORRIS into a big star.
Morris is Timberlake’s first signing to the fledgling label, which will run out of the pop superstar’s native Memphis, according to Rolling Stone magazine.
Stax Records was a major contributor to the pop music landscape throughout the 1960s, producing hits by soul superstars like OTIS REDDING, WILSON PICKETT and BOOKER T & THE MGS.
The site of the original Stax headquarters was turned into a soul music museum and education centre in 2002.

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