2010-05-17 11:17:08 - Amdocs will consolidate and modernize Eniro’s digital advertising operations across regions for an improved advertiser, partner and consumer experience

Pune  May 17, 2010  Eniro and Amdocs today announced that Eniro has selected Amdocs to modernize and expand its performance-based, online advertising offering. Eniro has licensed Amdocs’ digital advertising system under a managed services engagement model. Amdocs (NYSE: DOX) is the leading provider of customer experience systems and Eniro (OMX Stockholm Stock Exchange: ENRO) is the largest directory and search company in the Nordics.
The Amdocs system will provide Eniro with ad targeting and prioritization logic, and will enable Eniro to support hundreds of new publishing partners and expand its advertising network. As a result, Eniro will be able to offer advertisers and ad distribution partners advanced digital advertising capabilities.
“Eniro is transforming its business from print dependency to

online opportunities. A cornerstone of our online strategy is to strengthen our position in pay-per-click search advertising,” said Jesper Kärrbrink, President, Eniro Group. “This initiative plays an essential part in our plan to grow faster in the Nordic online search market. Modern and sophisticated technology is crucial to deliver on this ambition.”
Eniro’s digital advertising operations are growing rapidly and today serve hundreds of thousands of advertisers in Sweden, Norway, Finland, Denmark and Poland. For example, its performance-based pay-per-click advertising is distributed across a network of 200 web sites. Eniro will consolidate multiple regional ad network management systems onto one Amdocs system to reduce operational costs and increase efficiencies, and to better monetize the growth in online traffic with its digital advertising offerings. Amdocs will manage the system’s day-to-day IT operations.
Eniro will deploy Amdocs products for search and contextual ad serving using multi-dimensional targeting, and will use Amdocs products for ad campaign and budget management, distribution partner management and analytics.
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About Eniro
Eniro is the leading directory and search company in the Nordic media market. Eniro’s search database connects sellers to buyers and makes it easy to find people using Eniro’s distribution channels online, printed directories, voice and mobile. Eniro has operations in Sweden, Norway, Finland, Denmark and Poland. Eniro is listed on the Stockholm Stock Exchange and has some 5,000 employees. In 2009, revenues amounted to SEK 6,581 M, with EBITDA SEK 1,807 M. For more information, visit Eniro at www.eniro.com

About Amdocs
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 18,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2009, filed on December 7, 2009 and in our quarterly 6-K forms furnished on February 8 and May 13, 2010.



Media Contacts:

Amdocs India

Manjula Verma
Tel: +91-9158896110
E-Mail: manjula.verma@amdocs.com

Hanmer MS&L

Ankita Dubey/Anu Soman
Tel: +91-9960272661/ +91-9850837393
E-Mail: ankita.dubey@hanmermsl.com /anu@hanmermsl.com