2013-09-04 11:48:04 -
Old rules no longer apply as luxury consumers and preferences change. The rich in Indonesia are becoming even more elusive as their tastes and preferences are advancing fast with sophistication. Their increasingly transient nature as consumers are also giving international luxury brands a difficult time. Those looking to target luxury consumers in Indonesia have to come up with new marketing tactics that will work for this unique market. Ms Rosmalia Hardman, Director of Sales & Marketing, Keraton at the Plaza says that "Luxury is no longer about status symbol, the needs and expectations of the high net worth (HNW) individuals have evolved. Companies need to understand the individual aspirations of their high net worth customers and create brands that will
stir their emotions."
To effectively reach out to this privileged group of consumers, there are a number of strategies luxury marketers should consider - positioning themselves in the minds of the rich, creating unique experiences around their products and services, and developing brand loyalty among their consumers. "We see the use of compelling stories, messaging through special themes that tap into the individual's aspirations. Special events and private parties are lavishly themed to create exclusivity, elegance and style - the key essence that will draw the attention of Indonesia's HNWI," adds Hardman. International brands realise that marketing to high-net-worth consumers in Indonesia is entirely different from their overseas operations.
To equip luxury marketing professionals with effective strategies to make their brands relevant to Indonesia's wealthy, Pacific Conferences is organising a 2-day conference dubbed as Luxury Marketing in Indonesia, to be held on 26-27 September 2013 at the InterContinental Jakarta Midplaza during which case studies and insights on luxury brand positioning, building customer loyalty, service excellence, experiential marketing, strategic brand partnership and more will be shared.
Experts who will be sharing include Daniel Balmer from Rolls-Royce Motor Cars, Chris Neff from Swarovski Singapore, Jonas Wulff Moller from Bang & Olufsen, Rosmalia Hardman from Starwood Hotels, Mukiat Sutikno from Hyundai and Antoine Villette from Tauzia Hotel Management among many others.
Participants will learn from the case-studies of Rolls-Royce, Swarovski, Bang & Olufsen, Starwood Hotels, Hyundai and Tauzia Hotel Management among others, on how to create differentiated luxurious experiences and establish meaningful brand distinction in the burgeoning market.
More Details: Luxury Marketing in Indonesia Conference 26 - 27 September 2013 InterContinental Jakarta Midplaza, Indonesia Organiser: Pacific Conferences ]]> Full programme can also be found at: www.conferences.com.sg/I5215-HNW5-5B-F.PDF
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Source: Pacific Conferences
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