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EltaMD® “Sun‐Safe Sweepstakes” promotes Skin Cancer Awareness Month in May


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2014-02-26 20:08:21 - Thousands of individuals affected by skin cancer, along with their families,
friends and physicians, will promote skin cancer prevention in May.


During Skin Cancer Awareness Month in May, EltaMD Skin Care will join this national skin cancer
educational effort. EltaMD Skin Care is a leading formulator of physician‐dispensed sunscreens
and sponsor of the EltaMD® Sun‐Safe Sweepstakes™ in May.

Skin cancer is the most common form of cancers1. In fact, every hour one person dies of melanoma,
the most dangerous form of skin cancer.2 Because the sun’s damaging ultraviolet (UV) rays are
present every day regardless of weather or season, wearing sunscreen is an important skin cancer
prevention measure. UV rays can penetrate glass, so UV exposure can occur even when indoors.

“Many people do not know that wearing an effective sunscreen every day helps prevent skin
cancer,” said Dr. Eric Luo, Director of Research and Development for EltaMD Skin

Care. “When they
wear sunscreen only at the beach or sunny days – but not every day – they are still at risk of
premature skin aging and developing skin cancer due to daily exposure to ever‐present, harmful UV
rays.”3

The EltaMD Sun‐Safe Sweepstakes will offer entrants skin cancer awareness and prevention tips.
Prizes include 31 EltaMD skin care product gift bags for daily winners. The grand prize is a $1,000
travel voucher for a sun‐safe getaway. To raise awareness about skin cancer prevention, enter the
EltaMD Sun‐Safe Sweepstakes at eltamd.com/win May 1‐31, 2014.

QUICK FACTS
 Skin cancer is the most common form of cancer.1
 One person dies of melanoma every hour. 2
 About 90 percent of nonmelanoma skin cancers are associated with exposure to ultraviolet (UV) radiation from the sun.3
 One in five Americans will develop skin cancer in the course of a lifetime. 4
 A person’s risk for melanoma doubles if he or she has had more than five sunburns. 5

SOURCES
1 Rogers, HW, Weinstock, MA, Harris, AR, et al.
Incidence estimate of nonmelanoma skin
cancer in the United States, 2006. Arch
Dermatol 2010; 146(3):283-287.

2 American Cancer Society. Cancer Facts &
Figures2013. www.cancer.org/acs/groups
/content/@epidemiologysurveilance/document
s/document/acspc-036845.pdf. Accessed
January 31, 2013.

3 Hughes MCB, Williams GM, Baker P, Green
AC. Sunscreen and prevention of skin aging: a
randomized trial. Ann Intern Med 2013 June;
158 (11):781-790.

4 Robinson, JK. Sun exposure, sun protection,
and vitamin D. JAMA 2005; 294:1541-43.

5 Pfahlberg A, Kolmel KF, Gefeller O. Timing of
excessive ultraviolet radiation and melanoma:
epidemiology does not support the existence
of a critical period of high susceptibility to solar
ultraviolet radiation-induced melanoma. Brit J
DermatolMarch 2001; 144:3:47





Press Information:
EltaMD Skin Care

Dallas, TX

Contact Person:
Marcia Sides

Phone: 214-239-2289
email: email

Web: www.eltamd.com

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