2009-03-24 14:09:03 -

VIENNA, VA -- (Marketwire) -- 03/24/09 -- www.eloqua.com/, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, today announced record results for the fiscal year ending December 31, 2008. Eloqua increased its revenues to $33 million in 2008, a 58% increase over 2007 while growing its customer roster to more than 500, the largest

in the industry. Eloqua has the distinction of being both the largest and fastest growing marketing automation company. More than 70 new customers selected Eloqua in the fourth quarter of 2008, including Houghton Mifflin Harcourt, The McGraw-Hill Companies, RSM McGladrey, and TD Banknorth Garden and the Boston Bruins.



"Eloqua's commitment to delivering superior value to our customers was the driving force in producing record-breaking results in 2008," said Joe Payne, CEO of Eloqua. "With our expanding revenues, including strong international growth in EMEA and APAC, Eloqua is well positioned for continued market leadership and profitability in 2009 and beyond."



Eloqua's financial strength was further highlighted by the Company's recent announcement that it has become cash-flow positive in early 2009, and expects to post a profit for the fiscal year 2009. "It is very comforting to have passed this important financial milestone, to be in control of our own destiny," continued Payne.



"Our recent research shows, that despite the current economic downturn, organizations are continuing to invest in marketing automation, with a focus on high-value activities such as pipeline acceleration and retention," said Jonathan Block, senior director of research, Sirius Decisions.



Eloqua's award-winning marketing automation platform, the Eloqua Conversion Suite, is available in Lite, Express, Team and Enterprise versions to meet the needs of a wide range of businesses, from small companies to global enterprises. Eloqua automates, executes, and measures www.eloqua.com/solutions/ along every step of the sales funnel -- from lead generation to close. Delivering unparalleled flexibility, functionality, and results, Eloqua is the marketing automation platform of choice for leading marketers around the world.



"What sets Eloqua apart from the competition is the flexibility of the offering, combined with access to the brightest minds in the industry,"
said Peter Luukko, president, Comcast Spectacor. "Leveraging Eloqua's marketing best practices has enabled us to take our marketing program to new heights, ultimately driving more revenue and better business results for our company."



Awards and Accolades


Eloqua achieved numerous industry awards and accolades in 2008, including:

--  Who's Who in BtoB Marketing - Joe Payne, CEO of Eloqua, was featured
    on BtoB Magazine's 2008 list of Who's Who in BtoB Marketing.

--  DestinationCRM Market Leader - Eloqua was named a DestinationCRM 2008
    Market Leader not only because of its software offerings, but also because
    of its impact on thought leadership.

--  #1 Lead Generation Suites & Email Tools Vendor - Direct Impact
    Marketing, Inc. named Eloqua the number one provider of lead generation
    suites and email tools as determined by an independent survey of 249 B2B
    marketers. According to respondents, Eloqua topped the list of email tools
    vendors, and was the dominant player in lead generation, garnering more
    responses than the next four vendors combined.
    

About Eloqua


Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, AON, Apple, Cognos, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' digitalbodylanguage.blogspot.com/, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email mailto:demand@eloqua.com.
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MEDIA CONTACTS:

Gwen Dille
Eloqua
510-841-1465
gwen.dille@eloqua.com
www.eloqua.com

Sarah Reed
Eloqua
508-586-6333
sarah.reed@eloqua.com
www.eloqua.com