2013-03-06 20:12:56 - Akron, Ohio data-driven marketing company eleventy won Silver at the local ADDY award ceremony.

AKRON, OHIO. . . Data-driven marketing company eleventy won Silver at the Akron Chapter of the American Advertising Federation ADDY Award ceremony on Friday, March 1.

The ADDY Awards is the advertising industry’s largest competition with more than 50,000 entries every year in the local competition. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

The local ADDY Awards is the first of a three-tier national competition conducted annually by the American Advertising Federation (AAF). eleventy received a Silver ADDY in the category of Integrated Campaigns – B-to-B Regional/National with its 4good campaign submission.

eleventy’s 4good campaign utilized the power of social media and cross-channel marketing efforts, including direct mail and

phone calls, to help one lucky nonprofit win its ONCORE online fundraising platform valued at $10,000. The contest consisted of two phases—the first phase individuals nominated their favorite nonprofit, and in the second phase individuals voted on the top 10 nominees to determine the winner.

“It is an honor to earn an ADDY Award,” said eleventy President Ken Dawson. “eleventy has a talented team of individuals that have the creativity, skill, dedication and vision to earn such a prestigious award.”

eleventy is forwarding its Silver Award-winning entry to districts to be judged in Rochester, N.Y. March 22 and 23.

About eleventy:
eleventy provides data-driven marketing solutions for nonprofit organizations and businesses across industries. We use data to drive actionable recommendations on audience, message and channel that improve your bottom line.