2013-02-26 08:01:30 -
Tokyo, Feb 26, 2013 - (JCN Newswire) - Eisai Co., Ltd. announced today that it will launch the new carbonated supplement drink Chocola BB(R) Sparkling + Fiber (read as "Plus Fiber"; Food with Nutrient Function Claims [Niacin]) at convenience stores and train station kiosks throughout Japan on Monday, March 4.
Chocola BB Sparkling + Fiber is a new carbonated supplement drink that contains 2.4 g of dietary fiber (equivalent to 1.6 celery stalks) in addition to collagen, niacin, vitamin B6, and 1,000 mg of vitamin C. The drink is orange-and-mango-flavored for a rich, sweet yet mellow taste and is a member of the same Chocola BB Sparkling series as Chocola BB Sparkling Grapefruit & Peach and Chocola BB Sparkling
White Grape, both of which have been well-received since launch. The inclusion of dietary fiber and other beauty ingredients in this latest addition to the series is intended as a response to the needs of discerning, beauty-conscious women.
In recent years, a trend toward a lack of dietary fiber in daily eating habits, here defined as being under the recommended daily intake(1), has been observed among Japanese women in their twenties and thirties in particular. This has been attributed to an unbalanced diet brought about by Westernized lifestyles, dieting, and other factors. Furthermore, with dietary fiber increasingly being recognized as an important ingredient for maintaining optimal health and beauty, there is also a growing awareness among women regarding the need for adequate daily dietary fiber intake.(2) The 2.4 g of dietary fiber contained in Chocola BB Sparkling + Fiber is enough to provide approximately half of the dietary fiber missing from the current daily fiber intake average among women in Japan. With a total of five beauty ingredients contained in every bottle, the drink targets female consumers who want to help bring out their beauty from within.
Eisai will continue to provide the Chocola BB family of products to address the diversified needs of female consumers and support an ever-growing number of consumers in achieving optimal health and beauty in their everyday lives.
(1) Dietary Intakes for Japanese (2010) and the 2008 National Health and Nutritional Survey
(2) Dentsu Wellness Project Consumer Research 2008 (500 female participants)
<BR /><BR />Eisai Co., Ltd. (TSE: 4523; ADR: ESALY) is a research-based human health care (hhc) company that discovers, develops and markets products throughout the world. Eisai focuses its efforts in three therapeutic areas: integrative neuroscience, including neurology and psychiatric medicines; integrative oncology, which encompasses oncotherapy and supportive-care treatments; and vascular/immunological reaction. Through a global network of research facilities, manufacturing sites and marketing subsidiaries, Eisai actively participates in all aspects of the worldwide healthcare system. For more information about Eisai Co., Ltd., please visit www.eisai.com.
Contact:Public Relations Department, Eisai Co., Ltd. +81-3-3817-5120
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