2008-10-03 17:56:08 - Improving competitor analysis and insight is now a core objective for businesses across the eCommerce sector, according to visitors to the Total Commerce Management (TCM) stand at ECMOD 2008 (http://www.intoscape.com).

When asked about the importance of understanding competitor pricing and merchandising strategies, website owners highlighted the high level of labour-intensive, manual work required to keep up with market trends. TCM argue that it's vital for online brands to focus more precisely on pricing levels and margin, and this can only be successfully achieved via a much greater degree of automation.

In

launching Intoscape Competitor Intelligence Console (CIC) at ECMOD 2008, TCM is enabling users to implement a fully automated software solution which will actively search targeted competitors on the internet and gather valuable and timely information - all without the high levels of human intervention needed in the past.
Now available in a range of scalable packages, it allows users to monitor key competitor prices and inventory from just £3.00 per site, per day. Further information is available at: www.intoscape.com/CompetitorMonitoring.html
'Despite the huge technology-based investments made by many website and online catalogue owners, when it comes to competitive insight, the vast majority are running just to stand still,' explained Steve Willock, Managing Director of TCM. 'As we enter more uncertain economic times, pricing will come under even more scrutiny. It's vital, therefore, that website operators raise their game and focus on automating the process if they want to remain competitive.'

For further information, visit www.intoscape.com
For further press details, please contact Mick Thorburn at Thorburn Media on 0034950 453340 or 0034950 069316. Email mick@thorburnmedia.co.uk