2013-02-28 19:35:48 - eClerx has partnered with the Digital Analytics Association (DAA) as a sponsor to bring together the best minds to discuss various issues in the area multi-channel analytics and attribution.
NEW YORK, February 28, 2013
eClerx is a strategic partner for Fortune 500 companies driving sales and marketing insight through data management and analytics.
The Symposium will focus on Multi-Channel Analytics and Attribution with panel discussions on Attribution and Incrementality in a Cross Channel World, Tips, Tricks and Lessons Learned in Cross Channel Analytics, Social Analytics and Attribution and Tag Management Systems and Multi-point Attribution
David Nelson, head of analytics and automation in the Sales and Marketing division of eClerx will attend the event.
Thursday, February 28, 2013
Symposium: 1PM to 5PM
Networking reception: 5PM to 6PM
The University of Texas at Dallas at Naveen Jindal School of Management
800 West Campbell Road
Registration link: www.digitalanalyticsassociation.org/event/dallas2013
This inaugural DAA Dallas Symposium will be a half-day event filled with engaging speakers, panel discussions on a wide variety of topics as well as a networking reception. For more information, click here.
Featured speakers include:
Neil Hoyne, global program manager for attribution at Google
Bruce McDoniel, director analytics at The Richards Group
Jim Sterne, chairman of the board, Digital Analytics Association
Eric Swayne, director of insights at GolinHarris
Alexander Muse, chief executive officer at ShopSavvy
Josh Dreller, senior director of client and industry solutions at Visual IQ
John Lovett, senior partner at Web Analytics Demystified
Ned Kumar, marketing principal and web strategist at FedEx Services
eClerx is the leading knowledge process outsourcing company providing middle and back office operational support, data management and analytics solutions to sales and marketing organizations. With the industry’s largest offshore third party web analytics team, eClerx is focused on the burgeoning digital marketing universe, servicing Fortune 500 and Internet Retailer 500 scale companies. Incorporated in 2000, eClerx provides its clients with expertise in consulting, rigorous process workflows, automation and improvement to help reduce costs and correct long-standing process inefficiencies. With corporate offices in New York, London, Silicon Valley, Austin, Chicago, Dublin, Singapore and Dalian (China), eClerx employs over 4,500 professionals across five delivery centers worldwide. For more information, visit www.eClerx.com.
About The Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2800 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.