2014-01-01 06:07:05 - E-filliate of Rancho Cordova California honors it's 99% off sale.
A computer mistake on Cyber Monday 2013 cost Rancho Cordova, California based Cyberguys nearly
$28,000. The subsidiary of computer accessory sales company E-filliate accidentally sold tens of
thousands of dollars’ worth of computer equipment for next to nothing. But, rather than cancel the
orders and put customers in a bind, Cyberguys decided to take a loss and honor the sales.
Legally, companies are not required to honor prices that are accidentally too low due to a computer
glitch. And, big businesses like Best Buy and Walmart have made similar mistakes in the past and have
gone back on the price and refused to sell products for how much they were listed. Cyberguys decided
to take a different approach, not even considering going back on their word. They
figured that by not
honoring the purchases, the customer would be in an uncomfortable position of having missed out on
other Cyber Monday sales.
The accident occurred during a 70 minute time frame though the company’s Amazon store. As shoppers
looked for low prices on Amazon, Cyberguys were right there at the top due to an error in their
computer system that moved the decimal points two spots. This caused $28,000 worth of product to be
sold for $280.
Cyberguys came across the error when loyal customers called their customer service line to ask if the
prices were indeed accurate. Company CEO and founder Wes Sumida hopes that by honoring the low
priced goods he can count on customers to visit Cyberguys again in the future. Even if they do not, he
says the goodwill he has received is more valuable than any loses he has sustained due to the mistake.
Cyberguys specializes in cutting edge and hard to find workplace accessories, computer accessories, and
electronics. They are an online retailer as well as mail order. On their website, they state that what sets
them apart is customer satisfaction, huge inventory, and competitive prices. Some of the products they
carry include smart device accessories, CPU holders, computer workstation carts, computer cables, USB
hubs, testers, tools, LCD mounts, and adapters.
They offer a no hassle, no risk guarantee on everything they sell that allows customers to return items
for up to 90 days after their purchase if they are not completely satisfied. Sumida says that they have
never failed to refund a dissatisfied customer.
Cyberguys has been in business for over a quarter of a century. They are one of four subsidiaries of
E-filliate. E-filliate is perhaps best known for providing the wildly popular multi-colored electronics
accessories to Walgreens under the Tech & Go and 5 Buck Tech brands. E-filliate is a $120 million
business that is wholly based in Rancho Cordova, California, but they have customers all over the globe.
The reaction to Cyberguys’ decision has been overwhelmingly positive. Many upon hearing about the
incident had never heard of the company but were interested in shopping at cyberguys.com the next
time they needed computer parts. Others are applauding Cyberguys’ dedication to their customers and