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Dreams: Speedy social cookbook launched in a bid to save people slaving over the stove


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© Business Wire 2013
2013-04-23 14:11:01 -

The UK’s leading bed specialist Dreams ( www.dreams.co.uk/ : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ), has launched a mini social cookbook using social tool Storify. It comes in a bid to make the nation’s dinner time super speedy and give people plenty of time to relax.

As part of Dreams’ Win an Hour Back campaign, the bed specialist asked tweeters to send their fail-safe recipes to help the public save time slaving over the stove. The ‘Speedy, Easy, Peasy Cookbook’ which features over 15 simple dinnertime recipes, aims to give folk two weeks of cheap and effortless meals to help boil up a treat and save hours of steaming up a fuss in the kitchen. Recipes include a chicken and chorizo treat, homemade chicken

curry and yummy treats in the form of easy cake pops, all shared by the twitter community.

Gary Robinson, of Dreams Beds, said: “It’s a reoccurring theme; people are struggling to find enough hours in the day to spend time with their loved ones. Dinner time can be a fantastic time to get together as a family, so reducing time cooking can mean you get more time to spend with your family.

“We wanted to tell a story through all the fantastic recipes that people were sharing, it’s great to see the Twitter community come together to help each other out and provide useful time saving tips.”


The ‘Win an Hour Back’ campaign launched to help people across Britain save time and enjoy the spring weather. Launched across Dreams’ Twitter, the campaign offers a host of competitions to help people enjoy their free time. Prizes include experiences such as afternoon tea for two, zorbing and a trip to Paris!


The ‘Speedy,Easy, Peasy Cookbook’ has been developed using social tool Storify, and can be seen here.

storify.com/Dreams_Beds/dreams-speedy-easy-peasy-cookbook : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fsto ..  ( storify.com/Dreams_Beds/dreams-speedy-easy-peasy-cookbook#public .. : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fsto .. )

For more information about the campaign visit Dreams’ Twitter: twitter.com/dreams_beds : cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftw ..

For more information on Dreams Beds visit: www.dreams.co.uk/ : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..

-Ends-

This information was brought to you by Cision news.cision.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fnew ..
" title="http://cts.businesswire.com/ct/CT?id=bwnews&sty=20130423005918r1&sid=16929&distro=ftp\"/>" target="_blank" rel="nofollow">cts.businesswire.com/ct/CT?id=bwnews&sty=20130423005918r1&am ..

For further information about the campaign please contactChloe

Rushworth, 0113 3292929 Chloe.rushworth@stickyeyes.com : mailto:Chloe.rushworth@stickyeyes.com


Author:
Hossam Abdel-Kader
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