2013-03-21 19:42:37 - Howard Sherman, Worldwide Chairman; Evelyn Neill, Executive Creative Director; and Matthew Don, Chief Innovation Officer from Doremus created a presentation for the Advertising 2020 online platform that Wharton recently launched (http://wfoa.wharton.upenn.edu/ad2020).
Three senior level executives from Doremus, the business communications specialist, are featured in the prestigious University of Pennsylvania’s Wharton School of Business “Future of Advertising” program entitled Advertising 2020.
Howard Sherman, Worldwide Chairman; Evelyn Neill, Executive Creative Director and Matthew Don, Chief Innovation Officer from Doremus created a presentation for the Advertising 2020 online platform that Wharton recently launched ( wfoa.wharton.upenn.edu/ad2020).
Advertising 2020 aims to address the key challenges facing the advertising industry by proposing a desired future vision of what advertising could and should be.
Innovators, visionaries and thought leaders from around the world were invited to answer two questions in any medium:
1. What could/should advertising look like in 2020?
2. What should we do now for that future?
represented 15 countries and 17 different fields from inside and outside the traditional world of advertising including: Advertisers/Marketers; Advertising Agencies; Data Analytics; Technology; Finance; Industry Associations; Marketing Researchers; Media; Next Generation; Public Relations; Retail; Social Sciences; Marketing Academics and Authors.
Sherman, Neill and Don have each garnered multiple awards for creativity and strategic thinking. Don has been named one of the world’s “top innovators” by The Internationalist magazine. Neill is co-founder and teacher at the Sanibel Sea School on Sanibel Island, Florida. Sherman is a long-time proponent of category-dominating strategies and integrated communications programs for brands across the industry spectrum.
A round table discussion based on key findings from Advertising 2020 will take place on April 25th in Manhattan. Neill will lend her insights and experience at this event, along with other participants from the Wharton program.
Doremus ( www.doremus.com
) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in business communications, helping companies align their communications with their business objectives. Doremus does this by leveraging a unique understanding of the complexity of their clients’ industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, recognized Doremus with its prestigious “Top Midsize Agency” title for 2012 and 2010. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.