2013-10-22 16:02:50 - When most people hear the brand name Mars, they think of yummy candy bars. Now a new campaign from Doremus New York aims to excite taste buds for all the delicious beverages the Mars Drinks systems makes for the workplace.
When most people hear the brand name Mars they think of yummy candy bars. Now a new campaign from Doremus New York aims to excite taste buds for all the delicious beverages the Mars Drinks system makes for the workplace. The digital “Great Taste at Work” campaign is aimed at office managers and senior level decision-makers using banner ads, rich media units, SEM and email (research suggests that 58% of office managers learn about new products online) to raise awareness and generate leads in the U.S. for Mars Drinks’ brewing systems and selection of coffees, teas, and hot chocolates.
By drawing attention to a system that lets employees create their own unique beverages, “Great Taste at Work” shows how Mars
Drinks system boosts office culture and productivity while bringing people together to collaborate around the coffee machine. The six-month program runs on social media sites such as Facebook and LinkedIn, and appropriate web-targeted sites throughout the fall and winter months.
The Mars Drinks system includes the brands ALTERRA® Coffee Roasters, THE BRIGHT TEA CO®, STEEL HORSE™ and DOVE® Hot Chocolate. Mars Drinks also produces the FLAVIA® office brewing machines.
“As we (Mars Drinks) are focused in the Office, getting the right message in front of decision makers was our challenge. With Doremus’ expertise in B2B, we are extremely confident that the ‘Great Taste at Work’ campaign will hit the right audience and drive leads for our business.” Justyna Ciepka – Global Marketing & Innovation Director.
In addition to Doremus, other Omnicom companies that contributed to the Mars Drinks system campaign were Javelin (lead generation), Forward (search), and Spotfront (audience targeting/digital media) while Doremus took the lead, handling brand work and social media.
Doremus Creates Campaign for Mars Drinks/2
Creative Director: Ellen Fitzgerald
Art Director: Janessa Gomez
Copywriter: Katie Pyle
Digital: Justina Yeboah
For more information about Mars Drinks, go to www.marsdrinks.com.
Doremus ( www.doremus.com
) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in the Business of the Brand®, helping companies align their communications with their business objectives. Doremus does this by leveraging a unique understanding of the complexity of their clients’ industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, has consistently named Doremus as one of its “Top Agencies” every year for the past decade. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com).
About Diversified Agency Services and Omnicom
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.