2013-08-29 15:15:44 -
Mumbai, August 29, 2013: Ditto TV, India's first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL), further strengthened its content offering, by partnering with Turner International India Pvt. Ltd adding three of their globally renowned channels - CNN International, Cartoon Network and POGO to its bouquet.
Ditto TV subscribers will have access to top news stories across the globe via a live feed of CNN International, the number one international TV news channel. CNN International’s award winning coverage of news and current affairs will be available via news packages and programs such as Amanpour, Fareed Zakaria GPS and International Desk. Subscribers will also be able to get the latest updates
and current trends in global economy, travel, environment, arts and entertainment in the expert voices of CNN anchors and special correspondents including Richard Quest, Philippe Cousteau and Anthony Bourdain.
Ditto TV launches its kids’ genre with the addition of India’s leading kids’ channels, Cartoon Network and POGO. Cartoon Network comes with a global legacy of being kids’ favourite cartoon channel and POGO is currently the reigning kids’ channel in India. The looped feeds of Cartoon Network featuring hit series such as Ben 10, Dexter’s Laboratory, The Powerpuff Girls, Johnny Bravo, etc. and POGO featuring popular shows such as M.A.D., F.A.Q., CIA, etc., will treat Ditto TV subscribers to an exciting blend of the best of international and local shows.
Speaking about the partnership, Manoj Padmanabhan, Business Head – Ditto TV said, “Our focus is to offer consumers access to the largest collection of premium content, spread across diverse genres, along with rich on-demand video capabilities. Kids’ programming is a growing genre, and Turner India enjoys a lion’s share of the market. There is an ever- growing appetite for international news amongst Indian consumers and live feed from CNN International will provide consumers instant access to the latest on the digital device of their choice. This partnership will further accentuate the experience of seamless video viewing and we are confident that our customers will enjoy the variety that it brings to the Ditto TV offering.”
Troy Lobo, - Senior Director, Networks & Content Distribution, South Asia, Turner International India Pvt. Ltd. said, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before. We are happy to partner with Ditto TV offering our world-class content to a wider audience, further strengthening Turner’s anytime anywhere strategy.”
Since its inception in February 2012, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, ZEE, BIG CBS Love and BIG CBS Prime. Today, Ditto TV offers 60 channels across leading genres and rich on-demand video content.
About Ditto TV
Ditto TV, launched in February 2012, is the latest offering from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media. Currently, it is India’s first over-the-top (OTT) TV distribution platform offering LIVE TV and On Demand Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering a seamless video viewing experience on a range of Internet-enabled devices. Along with its India launch, Ditto TV is now available across the globe in all international markets like the US, UK, UAE, New Zealand, Australia and others. Currently hosting 60 LIVE TV channels, Ditto TV has partnered for content with IndiaCast Media Distribution, Bennett Coleman & Co. Ltd., BIG Magic TV, BIG RTL Thrill, Multi Screen Media (Sony Entertainment Television), TAJ TV Limited, Sri Adhikari Brothers, TV Today Network, BBC, and ZEE. Another amongst industry firsts, Ditto TV offers features such as an elaborative electronic programme guide, a content recommendation engine, an elegant user interface, multicurrency payment option and free cash-on-delivery service, all of which will be integral to enhancing the user experience. You can learn more about the offering at www.dittotv.com.
About Turner International India Pvt. Ltd.
A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that manages the sales and marketing of Turner's news and entertainment services in India and South Asia.
CNN International’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe, including over 46 million across the Asia Pacific region. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 45 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource.
Launched in India in 1995, Cartoon Network is the leading kids’ entertainment channel in India reaching more than 33 million viewers and is currently available in English, Hindi, Tamil and Telugu languages. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time and The Amazing World of Gumball.
POGO, a multi-genre channel created exclusively for kids in India, is available in over 27 million cable & satellite homes. Today, POGO is the leading channel in the kids’ genre. www.pogo.tv is a hugely popular and highly interactive kids’ website attracting over 5.8 million page views per month and each of them spend an average of 24* minutes on the website. (*: OmnitureSiteCatalyst, May 2013).