2009-11-30 16:20:55 -

Direct Capital Corp. : , a leading provider of equipment leasing and financing : , has launched a major nationwide initiative to encourage small businesses to take advantage of the benefits available to them through Section 179 of the IRS tax code : – a provision specifically designed to bolster business investment in depreciable commercial properties & equipment.

The initiative focuses on educating small businesses through information, interactive tools, and workshops while also rewarding them for taking action. The campaign features a new web site – www.section179.info : – that covers the questions that businesses need answered regarding Section 179, as well as the extended benefits attached to it through the American

Recovery and Reinvestment Act.

To encourage small businesses to take advantage of the Section 179 bonus depreciation, Direct Capital has also added its own spin on the effort.

The company is offering its customers $179 cash back for every $10,000 in financing they transact through Direct Capital before December 31, 2009. Businesses interested in this opportunity should call (888) 501-6849 or go to promo.directcapital.com/517/ : to view the offer details.

In addition, Direct Capital’s Section 179 campaign includes.

- A free online Section 179 Workshop : exclusively for small businesses hosted by David J.
Verno, CPA and CIA of Leone, McDonnell & Roberts, P.A. on Wednesday, December 2 from 1 to 2 PM EST – Click here to register :

- Section 179 postings on Direct Capital’s blog at blog.directcapital.com/ :
- A free interactive calculator : for business owners to estimate their savings on capital equipment purchases made before December 31, 2009.

“There’s real value in the benefits that small businesses can gain from this tax provision,” said Steve Lankler, Vice President of Marketing for Direct Capital. “We want to do our part to not only make businesses aware of these benefits, but to also provide tools, information, capital, and meaningful rewards when they decide to take action on it.”


About Direct Capital

Established in 1993, Direct Capital provides specialty finance solutions, including capital equipment leasing, commercial loans, and merchant cash advances. Direct Capital markets its services through direct relationships with businesses and through partnerships with vendors, dealers, and manufacturers of capital equipment. Superb execution on its exceptional and unique direct service delivery model is the cornerstone of Direct Capital's success in an increasingly commoditized financial services industry. The company has offices in New York, California, Atlanta, Chicago, Detroit, Ohio, Iowa, and New Hampshire.

Direct Capital Corp.David Criswell, 603-766-9315 dcriswell@directcapital.com : mailto:dcriswell@directcapital.com