2013-09-24 14:02:02 -
DG Unveils New VideoFusion Platform to Transform Video Advertising Management
Now available in beta for select customers
September 24, 2013 - New York City, NY - DG® (NASDAQ: DGIT), the world's leading
ad management company, revealed its new VideoFusion platform for advertisers,
agencies and marketers to manage their video advertising campaigns from a
single, collaborative source. With an initial focus on streamlining Linear TV
management, VideoFusion will quickly become the industry's platform of choice
for marketers to manage all of their video advertising needs across multiple
DG VideoFusion breaks down barriers that currently exist between media agencies,
creative agencies, and advertisers in both broadcast and digital, by providing a
platform for every stakeholder to manage multiscreen video
campaigns. An open, flexible extendible platform that changes the dynamics of
the video advertising ecosystem, DG VideoFusion helps agencies and marketers to
work smarter, not harder, to get their message in front of consumers.
With the new VideoFusion platform, advertisers gain greater control over every
aspect of the video preparation, asset management, and ad pipelines. Most
importantly, all of the features can be customized and choreographed to meet
each client's unique needs with the new advanced workflow engine.
"We are thrilled to be opening up VideoFusion for market testing," said Ricky
Liversidge, DG CMO. "VideoFusion is an all-encompassing approach to help Video
Advertisers effectively manage all of their TV and Video Campaigns within a
single platform, starting with the most powerful of all media today - TV."
DG VideoFusion is currently available to select customers in beta.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile and
beyond. Through a combination of technology and services, DG empowers brands
and advertisers to work faster, smarter and more competitively. Boasting the
world's largest hybrid satellite and Internet network for broadcast video
delivery, DG's unparalleled campaign management encompasses multiscreen ad
delivery, cross-channel research and analytics, and unified asset management.
The DG product portfolio consists of two overarching product lines for online
and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations across
TV broadcast and digital advertising in 78 countries, managing approximately ten
percent of the world's media assets. For more information, visit
Dana Miller, Director of Corporate Communications, DG
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