2011-10-14 13:27:17 -
Depilatories in Ireland - Market Report - a new market research report on companiesandmarkets.com
Depilatories continues to be affected by the poor economic conditions in Ireland. Women continue to forego salon treatments, especially in the area of hair removal, favouring at-home treatments in a bid to cut down on non-essential spending. Trading down from hair removal systems to simpler less expensive standard disposable razors has further impacted sales of branded products in favour of private label offerings, especially in relation to women´s products. The category continues to be impacted by Ireland´s recessionary conditions, with value and volume sales very much reduced on the rates experienced over the review period as a whole. This is an area where many consumers consider savings can be made, by trading down to less expensive products and replacing the
products less often.
The Gillette Co held the leading position in 2010, growing by more than one percentage point to a 48% value share, with Reckitt Benckiser Ireland Ltd´s Veet holding the number one brand position with a 27% value share. Both Gillette and Veet enjoy very high product penetration alongside strong brand recognition, and have continued to innovate in terms of new products and, in the case of Veet, better and more effective formulations.
Value for money will remain a key driver among Irish consumers, with quality and effectiveness key components of the value equation. However, as disposable incomes are likely to be reduced even more due to personal taxation changes and rising interest rates, price is likely to become a more important consideration in relation to depilatories than has been seen up to now.
Report scope
The Depilatories in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women´s Pre-Shave, Women´s Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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