2008-07-17 18:55:15 -

- Beam Global Spirits & Wine, Inc. Kate Laufer, 847-948-8888 kate.laufer@beamglobal.com or Qorvis Communications Lauren Dyke, 202-683-3204 ldyke@qorvis.com DeKuyper(R), the best-selling line of cordials and liqueurs in the U.S., announces a new product line that eliminates complicated mixing in order to make great tasting and unique drinks. DeKuyper(R) Burst Bar Shots are pre-mixed shots containing all ingredients in one bottle

so that all the consumer needs to do is "Open, Pour and Party!" Burst Bar Shots come in three great-tasting favors: Red Headed Burst, Kamikaze Burst and Washington Apple Burst and are based on very popular shots that you can find in just about any bar.

DeKuyper uses "Open, Pour, Party" on point-of-sale items such as shot glasses, T-shirts, bar coasters, door and mirror decals and table tents to illustrate ease of use for consumers and bartenders. Burst Bar Shots reduce the need for multiple ingredients while maintaining the quality taste and flavor of freshly made shots. In extensive consumer testing, all three Burst Bar Shots scored at parity or better than the traditionally combined mixed shots in terms of overall opinion, liking and purchase interest.

"Burst Bar Shots are designed to help consumers when entertaining at-home and reduce the number of ingredients needed to create one great, mixed shot," stated Sheryl Rosenberger, senior brand manager, DeKuyper. "This new product line reaffirms our commitment to simplifying the liqueurs category and the consumer shopping experience."

"When we developed DeKuyper Burst Bar Shots, we listened to bartenders who told us they wanted a way to serve great tasting shots in less time," Rosenberger continued. "By using our product, bartenders will be able to increase their interaction time with customers."

The DeKuyper Burst Bar Shots line is a part of the DeKuyper Burst family, one of the five families introduced in February 2008 when the brand reorganized its portfolio in an effort to simplify the category and consumer shopping experience. The other families are DeKuyper Luscious, DeKuyper Pucker(R), DeKuyper Signature and DeKuyper Brandy.

The new 40-proof product will be sold in 5 sizes: 50ml, 375ml, 750ml, 750ml plastic traveler and 1L bottles. A 750ml bottle of DeKuyper Burst Bar Shots has a suggested retail price of $10.99, but will vary by market.

About DeKuyper Cordials & Liqueurs

DeKuyper is the #1-selling line of domestic cordials featuring nearly 60 mixable and versatile flavors of cordials, liqueurs, cremes, brandies and schnapps. Some DeKuyper flavors have inspired the creation of cocktails and are now synonymous with those drinks. For example, in the mid-80s DeKuyper Peachtree(R) Schnapps inspired the creation of the Fuzzy Navel, and in the mid-90s DeKuyper Pucker(R) Sour Apple Schnapps inspired the creation of the Appletini. DeKuyper was founded in Holland in 1695 by Johannes DeKuyper & Son and has been the brand to turn to for fresh and original liqueurs for more than 300 years.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

drink smart(R)

DeKuyper(R) Liqueurs, 15% Alc./Vol.

(C)2008 John DeKuyper & Son, Cincinnati, OH.

DeKuyper(R) Burst Bar Shots Make it as Easy as Open, Pour and
Party