2013-09-29 06:52:49 - Mall’s retail components to complement Abu Dhabi Urban Planning Council’s Revitalization Master Plan for surrounding areas
September 28, 2013
Deerfields Townsquare Shopping Centre (DTSSC), a community mall with 80,000 m2 of prime Gross Leasable Area rising amidst Abu Dhabi’s suburban Al Bahia, Al Raha, Al Rahba, Shahama, and Khalifa areas, has today (Saturday, September 28, 2013) welcomed the inauguration of a new 6,700 m² hypermarket owned by Carrefour, the French multinational retailer with 19 hypermarkets and 24 regular outlets spread across the UAE. Carrefour opening is one of the many planned major store openings at DTSSC that will continue throughout Q1 of 2014.
Benefitting from a strategic location along the main highway, the Carrefour outlet will serve as an anchor store to DTSSC and complements the Abu Dhabi Urban Planning Council’s Revitalization Master Plan for the surrounding communities
that include the Shahama and Bahia areas. Carrefour, an industry leader and innovator, is the first retailer to introduce the hypermarket model to the Middle East and is renowned for initiatives such as selling reusable bags to help conserve the environment for future generations. This makes the brand a key tenant of DTSSC.
“Expanding Majid Al Futtaim Retail footprint in the region is of utmost importance to us” commented MAF’s Senior Vice President - Majid Al Futtaim Retail, Younis Al Mulla: “Since our full acquisition of the Carrefour franchise in May this year, we are taking our responsibility of this world renowned brand extremely seriously. By continually engaging in new activities and expanding our Carrefour stores and offerings we can consistently grow the brand throughout the region while maintaining the same high standard of service that is now synonymous with all of MAF’s endeavors,” Al Mulla concluded.
This newest store in Deerfields Townsquare will offer Carrefour’s usual vast selection of fresh produces from around the world as well as locally grown produce direct from the UAE’s own land. The in-store bakery, fishery and butchers means that customers can expect the freshest, cleanest, finest products available in the region. A huge variety of household items, coupled with customer-service excellence and the lowest possible prices guaranteed, is what will be found in this newest hypermarket offering.
“We are delighted to be opening our newest hypermarket in Deerfields Townsquare Mall and to be able to bring our high standard of produce and customer service to Abu Dhabi’s suburban areas. Carrefour prides itself on supporting local communities both with our adaptive product selection catering to each community’s needs, and our offering of locally grown fresh produce,” commented UAE Country Manager of Carrefour, Jean-Luc Graziato.
“During the early planning and selection phase for our retail line-up, Carrefour was clearly a top choice. The integrity, excellence and familiarity that the brand brings is definitely an important factor in making Deerfields Townsquare’s presence felt in its surrounding areas. It reflects our genuine commitment to offering the best in retail such as the giant Carrefour hypermarket to our unique audiences,” added H.E. Saeed Abdul Jalil Al Fahim, Chairman, Mubarak & Brothers Financial and Property Investment LLC.
Upon completion of later phases, DTSSC will feature 180 stores representing several of the region’s favourite retailers such as Carrefour to serve over 200,000 residents in the immediate catchment areas of Shahama, Bahia, Al Raha, Al Rahba and Khalifa City as well as potential visitors from the estimated 400,000 vehicles that pass by the mall’s vicinity each week who can avail of the mall’s 3,000 parking slots.
DTSSC is a flagship project of venture capital firm Mubarak Brothers Investments (MBI), a company specializing in retail estate, industrial, services and financial investments that complement the Abu Dhabi Vision 2030 development plan and the UAE’s sustained growth in general.