2014-03-21 13:05:05 - Dealsdirectory.in is a deals portal which assist the physical stores to attract the potential customers in a cost effective advertisement. Aiming at helping the physical vendors to offer an interesting deals/ discount and attract the potential customers to visit their shop and establish long term relationship with them.
BANGALORE, India, March 21, 2014: There are many coupon sites around for years, but not many target at boosting the footfalls into the stores, which is battered by the surge in the online e-commerce. As per a recent study by CRISIL, due to rapid expansion of the e-commerce companies, there have a negative growth of physical retail businesses. The most affected segments are Music, Books, and Electronics. dealsdirectory.in is an initiative to assist the physical stores to attract the potential customers in a cost effective way.
The online stores attract the users with their aggressive discount strategy, free delivery, replacement guarantee etc. The local retailers have been facing a painful negative profit sheet due to growing customer shift towards e-tailers.
In such a market scenario, local retailers should focus attracting customers with help of available affordable technology enabled marketing outreach. Social networking sites, blogs, online forums plays a crucial role in imparting the customers with an immerse and meaningful brand experience. dealsdirectory.in helps the local vendors to target their deals effectively using the technology.
K Shoba, co-founder of Dealsdirectory.in said, "When a physical store announce a clearance sale/discount sale, he is in a dilemma, how to reach/announce the potential customers. The high cost of advertisement in national dailies, not effectively track the ROI of these advertisement cost. Some people will be forced to put up the sale board just outside his shop hoping people to see the same. This is a lose situation for the customers as well, unless the customer come across this sale he will be missing this deal."
It is very important to distribute the deals in multi channels like desktop, mobile apps, emails, social media etc. Also, due to the increase in number of smart phones many people are accessing internet using smartphones. That is the very reason dealsdirectory.in have used responsive theme for our website, the website will automatically adjust to fit into any device like website, tablet, mobiles etc. We also developed a location based android app, which find out the user location and pull out the deals for that location.
The company is focusing on building solid base of vendors across major cities in India, currently they have close to 100 vendors across Bangalore. Vendors can sign up and register even without offering any deal, the vendor profile will be created under [city]dealsdirectory.in. They also have city specific page like bangalore.dealsdirectory.in, chennai.dealsdirectory.in, hyderabad.dealsdirectory.in etc.