2009-10-29 14:49:03 -

DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that its management team will be presenting four best practice sessions at the 7 th Annual Digital Dealer Conference, which is scheduled for November 1-3, 2009 in Nashville, Tennessee. The sessions will focus on helping dealers boost vehicle sales

and profitability while complying with state and federal regulations.

“We are proud to play such a prominent role at the Digital Dealer conference, which is a must-attend for dealers who want to learn the latest techniques and tools that can help them build a stronger foundation for success in 2010,” said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. “With presentations ranging from web site marketing and inventory management to dealer management systems and compliance, our speaker participation illustrates the breadth of our expertise and the comprehensiveness of DealerTrack’s Performance Suite. We look forward to sharing our latest ideas to help dealers boost vehicle sales and profitability while reducing operating costs and compliance risks.”

The following sessions will be led by DealerTrack executives.

- November 1, 2:30 – 3:45 PM: Compliance and Your Online Marketing Strategy. Randy Henrick, associate general counsel at DealerTrack, will showcase best practices on how to create or customize a program to minimize compliance and identity theft risks when taking both online and in-store credit applications, and review the requirements of the FTC’s Red Flags Rule.


- November 2, 2:30 – 3:45 PM: The Secrets to Driving Used Car Profits. Doug Hadden, strategic sales and optimization manager, DealerTrack Inventory Optimization, will demonstrate how dealers can utilize key data points to make smarter decisions when managing their inventory – including identifying their “core” inventory, where to acquire vehicles and how to price them to sell.


- November 2, 4:00 – 5:15 PM: Get Ahead and Stay Ahead with a Web Site Strategy. Brian Rabold, senior Internet product marketing strategist at Chrome Systems, will review the results of an extensive consumer survey on vehicle purchasing and leasing, and provide insights into how today’s successful dealerships attract web traffic and drive sales by enhancing their web content.


- November 3, 11:00 AM – 12:15 PM: Using SaaS Technology to Minimize Dealership Costs. Richard Holland, vice president and general manager of the DealerTrack DMS, will educate attendees on the benefits of using Software as a Service (SaaS) technology to dramatically reduce software and technology costs while creating efficiencies across their dealership.

For more information and a complete conference agenda, please visit www.digitaldealerconference.com/ : .

About DealerTrack ( www.dealertrack.com : )

DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network, connecting approximately 18,000 dealers with over 750 financing sources. Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform.
DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets.
DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com : .

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of the DealerTrack Performance Suite and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com : and the SEC's website at www.sec.gov : .
Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G

DealerTrackMark Brown, 516-734-3887 mark.brown@dealertrack.com : mailto:mark.brown@dealertrack.com orRF|Binder
PartnersJoseph Gavin, 212-994-7525 joseph.gavin@rfbinder.com : mailto:joseph.gavin@rfbinder.com