2009-11-19 13:32:03 -

DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq.

TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that Bridget Townsend has been named senior director and general manager of the DealerTrack Inventory Optimization : suite of solutions, with responsibility for product strategy and development as well as the unit’s financial performance.

Ms. Townsend, 36, joined DealerTrack’s Chrome Systems : subsidiary in 2000 and progressed through a variety of leadership roles. Most recently, she was senior director of engineering, product and client services at Chrome. Over the years, Ms. Townsend has led the design, delivery and positioning of Chrome’s Internet marketing and remarketing solutions for manufacturers,

dealer service providers, advertising channels, and financial institutions. She played an integral role in taking Chrome’s services platform from inception to over 1 million transactions-a-day business, offering 24/7 service and support to top technology providers in the automotive sector. Ms. Townsend earned her B.S. degree from Cornell University.

“We are pleased to announce that Bridget Townsend will head DealerTrack Inventory Optimization, which we expect to play a significant role in the growth and further development of our Performance Suite,” said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. “With her track record of success in driving customers’ business results and overall satisfaction at Chrome, Bridget brings a fresh perspective – and clearly a strong background in automotive marketing – to the leadership of our inventory solutions business.”


Mark O’Neil, chairman and chief executive officer of DealerTrack, added, “Inventory Optimization is a key component of our comprehensive solutions suite for dealers, and a primary focus of DealerTrack’s longer-term growth strategy. Based on her exceptional performance at Chrome, I am highly confident that Bridget Townsend is the right person to lead our inventory solutions business to the next level.”

About DealerTrack ( www.dealertrack.com : )

DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network, connecting over 17,000 dealers with over 750 financing sources. Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack Inventory Optimization, dealers get better data along with the tools to make smarter, more profitable inventory decisions. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems. For more information, visit www.dealertrack.com : .

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding DealerTrack’s inventory solutions business and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include DealerTrack’s ability to hire and retain qualified employees and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com : and the SEC's website at www.sec.gov : .
Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G


DealerTrackMark Brown, 516-734-3887 mark.brown@dealertrack.com : mailto:mark.brown@dealertrack.com orRF|Binder
PartnersAnuj Baveja, 212-994-7552 anuj.baveja@rfbinder.com : mailto:anuj.baveja@rfbinder.com