Germany based media consultancy SCHICKLERhas built the globally most comprehensive database for benchmarking publishing organizations. It now contains data from more than 100 newspaper and magazine publishers, exceeds 50,000 entries and covers the complete value chain of a publishing organization.
PR-Inside.com: 2015-07-15 16:23:03
Hamburg/Berlin/Munich, 15 July 2015 – Germany based media consultancy SCHICKLER (www.schickler.com) has built the globally most comprehensive database for benchmarking publishing organizations. It now contains data from more than 100 newspaper and magazine publishers, exceeds 50,000 entries and covers the complete value chain of a publishing organization.
Rolf-Dieter Lafrenz, Managing Partner at Schickler: “We started over 10 years ago to structure the processes of the newspaper and magazine business into Key Performance Indicators (KPIs). In over 500 projects with newspaper and magazine publishers, we have collected the data necessary to build benchmarks. Now we are able to compare any publishing organization with market leading organizations”.
Schickler was founded in 1982 by a former board member of Gruner + Jahr, the leading European magazine publisher and employs about 50 professionals. Industry focusses are classic media and digital companies. You can get a deeper insight into Schickler´s benchmarking methodology at Youtube www.youtube.com/ (SCHICKLER Beratungsgruppe) and Slideshare www.slideshare.com/ (SCHICKLER Unternehmensberatung und Personalberatung).
Please visit our blog www.schicklernext.de on digital trends and strategies, follow us on twitter (SCHICKLER1) or join our media group on LinkedIn (Strategy and operational excellence for publishers).
SCHICKLER is known as the leading management consultancy for media companies such as newspaper and magazine publishers in Germany, Austria and Switzerland and has recently been expanding to the Middle East, Russia, Scandinavia and South America. From offices in Hamburg, Berlin und Munich, about 50 employees work for the consulting group. We have yearlong expertise in newspaper consulting, own the biggest newspaper benchmarking database in Europe, are experienced in developing newspaper strategies and offer corporate consulting for media, e-business and professional services companies all over the world. You can learn more at www.schickler.com . Contact: Maja Alfke, firstname.lastname@example.org
SCHICKLER Media Consultants
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