2013-09-04 11:47:04 -
The nature of crisis is changing so fast nowadays that a crisis can continue online after offline incidents. A Facebook post, a 140-character tweet can cause a storm that brands struggle to weather. In the face of higher reputational risks, many find themselves lacking proper preparation and thus unable to respond in time when a crisis strikes. Practitioners start to realise the need to build a systematic approach to prevent crisis from happening and mitigate the impacts when it happens.
According to Phillip Raskin, Senior Communications Consultant, an unanticipated crisis can do more damages in lesser time than almost any other business actions. These crises are happening more and more frequently due to the spread, speed and access to a wide
array of available information. If brands are not planning, they are bound to fail in protecting their brand's reputation. Thus brands should and must have a crisis prevention plan in place to bettter equip themselves for any unexpected events.
In an effort to educate industry professionals on step-by-step strategies to master crisis management techniques for both social and traditional media, the Crisis & Social Media workshop conducted this year will focus on various aspects, from preparation, activation to monitoring and recovering. Delegates will learn how social media crises and their inherent risks differ from traditional crises, develop response frameworks, and apply rules of engagement. They will also learn how to build a social media monitorning process, deal with aftershocks, second winds and review all the aspects for future crisis prevention. Practical and relevant case studies and exercises are included to examine scenarios from various industries such as Consumer Electronics / Semiconductor, F&B, Healthcare/ Medical, Finance, Technology, Airline/Aviation, Government, Manufacturing, and Industrial / Chemical & Logistics.
The workshop "Crisis & Social Media" will be held in Hong Kong and Singapore on 12 - 13 September 2013 and 19 - 20 September 2013, respectively. Leading the workshop is Phillip Raskin, Senior Communications Consultant, who has spent nearly 20 years in the communication field, with a dozen years in agency roles throughout Asia, Europe, and the U.S. He was previously the Managing Director for Text100 Singapore and Burson-Marsteller Seoul, in addition to agency roles in Warsaw and Washington DC. Phillip will advise on building a solid crisis management programme and how companies can take their learning forward for the next crisis.
Event Details: Title: Crisis & Social Media Workshop Date & Venue: 12 - 13 September 2013, The Royal Garden, Hong Kong 19 - 20 September 2013, Sheraton Towers, Singapore Organiser: Pacific Conferences ]]> Full programme can also be found at: www.conferences.com.sg/S1423-Crisis8-01S-J.PDF
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Source: Pacific Conferences
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