2012-12-26 06:22:25 - Festivals seem to become the best excuse for all kinds of products promotion. But it’s getting harder and harder for suppliers to attract customers’ eye balls. In this case, what should enterprises do? How to make effective promotion plan?
Beijing, China: December 26, 2012-- Christmas just passed, New Year is on the way again. One special offer for New Year comes after another. Nowadays, festivals seem to become the best excuse for all kinds of products promotion. Sales promotion in festivals also turns out to be the golden chance for emptying inventory and almost all brands are crowded on the road of promotion. But it’s getting harder and harder for suppliers to attract customers’ eye balls. In this case, what should enterprises do? How to make effective promotion plan?
Currently, the main promotion mode is price competition. However, monotonous discounts, price reduction and gifts giving can’t bring much effectiveness. Most customers have ‘consumption fatigue’. Besides, drastic price cuts leave little
profit for enterprises. According to marketing experts, real-time data is a must for enterprises to get more advantage. Useful information enables enterprises to make correct response for the ever-changing market. A recent analysis of XWH newspaper shows that 81% interviewees like to shop in Spring Festival and National Day. In addition, 14% trend following, 35% enterprises’ promotion and 50% holiday length are the factors which influence customers’ purchasing desire. Therefore, in order to make successful sales promotion strategy, detailed analysis to customers’ shopping habits and festival characteristics is inevitable.
Data provides reliable basis for decision making and market occupation. Enterprises’ ability of getting accurate information through computing and analysis and work out smart promotion plan becomes the key factor in festival promotions.